Turner and Turner will launch a new standalone premium sports streaming video service to air UEFA Champions League and UEFA Europa League matches beginning with the 2018-19 season.
Turner made the announcement about the platform shortly after it agreed an exclusive three-year multi-platform rights agreement with UEFA to show the games.
Turner will be the exclusive media partner in the United States for English-language coverage of two of the most popular sporting events in the world and the most prestigious club competition in European football.
Turner will present more than 340 UEFA matches per season across the company’s television and digital platforms.
Matches will be offered direct to consumers through Turner’s newly-created premium OTT sports platform. Additionally, Bleacher Report – the leading digital destination for millennial sports fans – will serve as a portal to the OTT service and the live UEFA matches offered through the new platform.
Live matches will also be regularly televised across TBS, TNT and/or truTV throughout the length of the deal.
As part of Turner and UEFA’s mutual goal to maximize world football’s rising popularity in the U.S., the new agreement includes opportunities to distribute UEFA content across a wide variety of Turner platforms. Bleacher Report, in particular, will also provide extensive, year-long UEFA clips and original content – shoulder and ancillary programming – across its full suite of millennial-focused owned and operated products and its popular accounts on various social media platforms (including the BRFootball social presence on Snap, Facebook, Instagram and Twitter).
“The launch of Turner’s new OTT sports platform and partnership with UEFA aligns with the company’s continued strategy to further expand the distribution ecosystem and our ongoing commitment to engage fans with premium content they crave across all platforms,” said David Levy, president, Turner. “These highly-anticipated matches and supplemental original programming will be a key foundation for our latest direct to consumer business sports offering, as well as coveted content for Bleacher Report and our leading television networks. In addition to the new audiences we’ll attract through the streaming service, the partnership will leverage the tremendous reach we have with our television networks and Bleacher Report’s position as the leading digital destination for millennial fans.”
“Through this new agreement, Turner Sports is further expanding our portfolio with championship-caliber content featuring two of the most popular sporting events in the world,” said Lenny Daniels, President, Turner Sports. “We believe world football is one of the most impactful growth properties in the U.S. Our shared vision with UEFA has led to the perfect opportunity to leverage the reach of Turner as we establish deeper connections with fans, while simultaneously creating new business ventures for our company.”