Leader Electronics upbeat about MEA potential

New regional head is busy assessing growth potential
Umesh Tyagi
Umesh Tyagi


Leader Electronics Corporation, a Japanese company that specialises electronic measuring instruments, is optimistic about the potential for growth in the Middle East region.

The company hired Umesh Tyagi, as country manager for India, Middle East & Africa, in April as part of its effort to increase its footprint in the region.

Speaking to Digital Studio, Tyagi said that Leader Electronics is taking a pragmatic approach to growing its business in the Middle East and Africa. “Based on the growth of the business we will look at different ways of growing the business, whether through partnerships or opening new offices. We are open for the partners as well, as of now we don’t have any partner in the Middle East or Africa territory. In this region, all the business is direct currently.”

Tyagi added that since joining the company, he has been active meeting customers in different territories in the region to understand their requirements and how Leader can better serve them.

In July Leader announced that it had signed an exclusive overseas product distribution agreement with Asaca Corporation. Effective from July 1, 2017, Leader became the master distributor for Asaca Shibasoku's portfolio of broadcast-related products globally, except for the People's Republic of China and the Republic of Korea.

Established in 1971, Asaca manufactures a wide range of equipment for use in television studios, audio studios and the wider electronic media market.


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