Leader Electronics upbeat about MEA potential

New regional head is busy assessing growth potential
Umesh Tyagi
Umesh Tyagi


Leader Electronics Corporation, a Japanese company that specialises electronic measuring instruments, is optimistic about the potential for growth in the Middle East region.

The company hired Umesh Tyagi, as country manager for India, Middle East & Africa, in April as part of its effort to increase its footprint in the region.

Speaking to Digital Studio, Tyagi said that Leader Electronics is taking a pragmatic approach to growing its business in the Middle East and Africa. “Based on the growth of the business we will look at different ways of growing the business, whether through partnerships or opening new offices. We are open for the partners as well, as of now we don’t have any partner in the Middle East or Africa territory. In this region, all the business is direct currently.”

Tyagi added that since joining the company, he has been active meeting customers in different territories in the region to understand their requirements and how Leader can better serve them.

In July Leader announced that it had signed an exclusive overseas product distribution agreement with Asaca Corporation. Effective from July 1, 2017, Leader became the master distributor for Asaca Shibasoku's portfolio of broadcast-related products globally, except for the People's Republic of China and the Republic of Korea.

Established in 1971, Asaca manufactures a wide range of equipment for use in television studios, audio studios and the wider electronic media market.


Most Popular

Editor's Choice

Big-3 SVOD Original Content Spending to Triple by 2022
According to a new report, the Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video will triple their content budgets from licensed content to originals, to spend $10 billion annually by 2022.
Interview with Khulud Abu Homos, CEO Arab Format Lab
Interview with Khulud Abu Homos, CEO Arab Format Lab, about the need for creating new Arabic content formats and content with an international appeal.
The digital world — an opportunity, not a threat, for broadcasters
Opinion on Digital Transformation by Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications

Don't Miss a Story

You may also like

Image Nation invests in Stuart Ford's AGC studios
Stuart Ford, founder of independent film and television company IM Global has launched a new international film and television production and licensing company, AGC Studios. Image Nation Abu Dhabi is one of three initial key strategic investors backing the new company.
FAANG will drive TV rights inflation
The cash rich tech giants of Facebook, Amazon, Apple, Netflix and Google (FAANG) are starting to put a huge amount of pressure on traditional FTA and pay-TV operators in the race for exclusive content rights.
Nagra says PayTV and OTT will be synonymous in 2018
Embracing convergence, understanding the user experience, leveraging data analytics and AI, a proactive fight against piracy and implementing new business models are NAGRA’s top five trends to watch in 2018.
Turner Brings Cartoon Network Augmented Reality Experience to Saudi Youngsters
Turner utilizes Kids in Motion expo as platform for AR interaction with cartoon characters