Ericsson to launch media processing platform at IBC

Ericsson to launch software-based multi-application platform at IBC 2017.
Ericsson, IBC, Media processing, News, Content management

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Ericsson will launch MediaFirst Content Processing, a software-based multi-application platform, at IBC 2017.

The platform is designed from the ground up with full performance video processing designed for the contribution market.

Ericsson said that the platform “answers the growing industry need” for flexibility, low latency, and the ability to repurpose processing functions to deliver video.

The first application designed by Ericsson for the platform is UHDTV HEVC contribution decoding. By combining the flexibilities of COTS servers with Ericsson hardware acceleration, service providers can future proof media processing applications.

Paired with Ericsson’s AVP HEVC contribution encoders, MediaFirst Content Processing provides an end-to-end solution for UHDTV or HD HEVC contribution with optimal picture quality and latency.

The solution supports ASI or IP inputs and 4:2:0 or 4:2:2, 8-bit or 10-bit uncompressed outputs via various industry standard connections.

Arpad Jordan, head of media processing and delivery, media solutions at Ericsson, said: “This innovation will offer a way for contribution service providers to deliver revenue generating, immersive viewing experiences like UHDTV at an affordable cost. Better yet, they will be able to repurpose media processing applications and optimize cloud architectures.”

Future applications will be designed beyond decoding to support emerging contribution use cases and enable the benefits of cloud within a Distributed Cloud Contribution architecture.

Ericsson will demonstrate the product at booth 1.D61 and Balcony Suite BS27 during IBC.

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