SAM forms collaboration with Cisco

Partnership provides customers with a complete IP routing solution
SAM will integrate Cisco’s IP Fabric for Media solution into its existing IP networking solutions
SAM will integrate Cisco’s IP Fabric for Media solution into its existing IP networking solutions

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Snell Advanced Media (SAM) and Cisco have collaborated to offer IP solutions to the broadcast industry.

Under the agreement, SAM will integrate Cisco’s IP Fabric for Media solution into its existing IP networking solutions, providing the broadcast sector with best-in-class IP solutions.

As part of the joint activity, both companies have committed to offer integrated IP networking solution to enable a seamless transition towards IP.

SAM will design-in Cisco solutions with professional services as part of its IP solutions and resell the Cisco solutions - including Cisco Nexus 9000 series switches and Data Centre Network Manager (DCNM) software-defined networking solution - as part of its IP-based products.

Robert Szabó-Rowe, EVP and general manager, live production and infrastructure at SAM, said: “Cisco is the number one switch supplier in the market and as part of our commitment to IP and our customers. By working with Cisco, we offer customers more choice and we also simplify the process for them, providing a single supplier approach, reducing risk as well as making deploying IP easier.”

Bryan Bedford, global business development, strategy and channel lead, sports, media and retail, at Cisco said: “Pairing SAM’s IP portfolio with Cisco’s offers us the ability to drive greater IP industry adoption. Our collaboration continues to help joint customers further the transitions from legacy architectures to IP and cloud, offering the speed and agility they need to launch new services.”

SAM is demonstrating its IP solutions at IBC (booth #9A01).

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