IBC attracted a record number of visitors to its 50edition. The international broadcast trade show, which took place in Amsterdam from September 14to 19, pulled in 57,669 across the six day event. This compared to 55,796 attendees in 2015, marking a 3.3% increase in traffic for this year’s edition.
Visitors from across the expanding media ecosystem had the opportunity to learn about the opportunities offered by the latest broadcast technologies and trends including social media TV, OTT, VR, AR, cloud, IP and 5G.
Visitors to the 15 exhibition halls witnessed many new IBC initiatives; Launch Pad grew year-on-year with a record number of exhibitors; the Future Reality Theatre and Content Everywhere Hub free programmes were packed with diverse and new exciting content, embracing the transformation.
Conference delegates packed the Forum to hear from experts from Facebook, Google, CNN, HTC Viveport, Dolby, C4 and ITV to discuss and debate the hot topics challenging the industry with a focus on media convergence and global transformation.
IBC also welcome robots Sophia and Professor Einstein, the expressive, intelligent and uncannily humanlike robots designed and created by Hanson Robotics Founder and CEO, Dr David Hanson, Ph.D.
Sophia responded to questions verbally and with complex facial expressions during the fascinating keynote session that covered both the technology and the ethics behind the advancement of robotics.
IBC introduced three new initiatives which were huge successes. The IP Showcase saw large audiences packed in to see real-world demonstrations of proven IP end-to-end workflows for production and playout.
The Startup Forum held in association with Media Honeypot brought a new unique event structure matching start-ups and scale-ups with investors. We welcomed special guest HRH Prince Constantijn, who is championing the Dutch start-up ecosystem. The inaugural invite only C-Tech Forum brought together senior executives from across the media landscape to discuss and debate two key issues affecting the industry: Cyber Security and 5G. The Forums generated deep dive conversations and networking on two of the most exciting, challenging and important stimulants to impact the industry
IBC Chief Executive Michael Crimp, said: “IBC 2017 celebrated its 50th anniversary with record attendance, bustling exhibition halls, new features and a dynamic conference. Now we look to the future and continue that conversation via our online community IBC365.”