Ross Video upbeat on Middle East

Broadcast technology firm Ross Video sees strong potential in the Middle East region
Stuart Russell, EMEA marketing manager at Ross Video.
Stuart Russell, EMEA marketing manager at Ross Video.

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Broadcast technology firm Ross Video sees huge potential for growth in the Middle East and is keen to grow its business in the region, according to Stuart Russell, EMEA marketing manager at Ross Video.

Ross Video, which is based in Ontario, Canada, and has its EMEA headquarters in the UK, strengthened its presence in the Middle East in July by hiring a full time sales manager, Deepraj Sandhar, who is based in Dubai.

“The Middle East has always been a very progressive market,” Russell told Digital Studio. He added that the current tough economic climate in the region could help Ross Video grow its market share. “We’re now seeing some of the biggest manufacturers of broadcast equipment having to deal with tougher market conditions that they’re perhaps not used to, and this has led to some unfortunate news about downsizing and job losses. At the same time, speculation over M&A activity in the market remains rife and I think this should be prompting customers to re-evaluate their supply chains and supplier relationships,” he said.

“Stable, family-owned businesses like Ross are very well placed to meet the needs of customers in the region – we can offer continuity of customer service and support in a way that other companies cannot and our impressive growth in EMEA over the last five years is testament to this.”   

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