Arabsat and BBC Arabic renew agreement

BBC Arabic service will continue to be offered on the frequency on Arabsat BADR-4
Khalid Balkheyour, Arabsats president and CEO and Sam Farah, head of BBC Arabic.
Khalid Balkheyour, Arabsats president and CEO and Sam Farah, head of BBC Arabic.

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BBC Arabic television and Arabsat and agreed the long term renewal of their distribution agreement on Arabsat BADR-4 at 26°E, which covers the entire MENA region and most of Western Europe. 

The service will continue to be offered on the frequency on Arabsat BADR-4 among many other international and regional news channels, which can be received through the Middle East, North Africa and Europe.

Sam Farah, head of BBC Arabic, said: “BBC Arabic is pleased to extend its commitment to Arabsat at 26°E as a key means of reaching its audience across North Africa and in the Middle East. This new contract will extend the partnership to 15 years of delivery of our free to air radio and television services. It is good news that we are continuing this partnership and continuing to reach our audiences in these places. BBC Arabic TV will be bringing viewers new programmes as well as their existing favourite flagship shows.”

Khalid Balkheyour, Arabsat’s president and CEO, said: “We are thrilled to extend our long partnership and cooperation with BBC Arabic, one of the most trusted news brands and look forward to continue to offer their unique expertise in bringing the key stories of the region and the world to Arab audiences. This move supports our content strategy to deliver specialised video frequencies reflecting market demand to Arabsat audience across the MENA & Europe and ensuring the best Free-To-Air viewing experience at home.”

 

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