Insta360 captures the action at GITEX

360-degree and VR video technology on show at GITEX Technology Week
Maximilian Richter and Eli MacKinnon
Maximilian Richter and Eli MacKinnon


Insta360, a Shenzhen, China-based manufacturer of 360-degree and VR video technology, is creating a buzz at its stand in Hall 7 with an array of solutions for consumers, professional filmmakers and broadcasters.

From micro 360-degree cameras that attach onto smartphones, to broadcast-grade 3D VR cameras, Insta360 has something for everyone. And with sales of 360 video and VR products growing at a rapid clip, the company’s executives appear excited to be exhibiting at GITEX Technology Week.

Eli MacKinnon, global brand strategist, Insta360, demonstrated a few of the devices, including one of its most popular models, the Insta360 One, which plugs into the user’s smartphone: “They’re plug and play 360 cameras that plug into your smartphone and capture 360 photos and videos, which you can share on any social media platform, or you can stream live. We are fully integrated via our app with social media platforms like Facebook and YouTube which support 360 live.”

MacKinnon added that the company is also focusing on the standalone use of the Insta360 One. Indeed, the camera can be mounted on a helmet or a selfie-stick, or placed in a water proof case for water sports and underwater use. When use as a standalone device, the camera can still be connected wirelessly to the user’s phone, allowing for remote-control.

Maximilian Richter, global marketing lead, Insta360, added that the company sees significant potential for growth in the UAE and the rest of the Gulf. The company is already seeing strong sales growth in China as well Western markets including the US and Europe.

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