Blink Studios demonstrates mixed reality animation at GITEX

UAE's Blink Studios offers visitors trial of Karim & Noor MR animation with Hololens
Hani Kichi, Blink Studios, viewing Karim & Noor animated characters through a Microsoft Hololens headset.
Hani Kichi, Blink Studios, viewing Karim & Noor animated characters through a Microsoft Hololens headset.


Blink Studios, the Abu Dhabi-based content creation, animation and production studio, participated at GITEX 2017 as Microsoft Gold Partner, demonstrating its mixed reality (MR) animation experience on Microsoft Hololens.

Blink Studios has led the move toward incorporating mixed reality experiences into education, healthcare, entertainment, lifestyle and gaming, and shared its latest innovations at the exhibition, which ran from 8th to 12th October at the Dubai World Trade Centre.

During the exhibition, Blink Studios showcased the world’s first ever mixed reality ‘edutainment’ series to emerge from the Middle East – ‘Karim & Noor’. The series tackles key educational messages, touching on social emotional learning, and puts children at the centre of an immersive storytelling experience via mixed reality technology. The studio also shared its mixed reality innovations in other industries including real estate, oil and gas, healthcare, retail and manufacturing, which are all key sectors for the region.

Nathalie Habib, GM & executive producer at Blink Studios, said: “We are delighted to have partnered with Microsoft at GITEX 2017, where we highlighted the game changing potential of mixed reality content production. While mixed reality is still considered a novel technology among audiences and users in the MENA region, it is rapidly gathering pace and is set to transform the way we experience our world, particularly as public and private sector organisations are seeking to connect with their target audiences on a new level by engaging with them via innovative and advanced technology. Mixed reality offers an opportunity to deliver projects and initiatives in a more impactful way than ever before, and we are proud to be leading the move toward its adoption.”

At the exhibition, Blink Studios showcased a new wave of content experience that will become mainstream to audiences of all ages in the very near future.




Most Popular

Editor's Choice

Interview with Mohamed Hefzy
Mohamed Hefzy is fighting the good fight for Arab cinema. His company Film Clinic has played a prominent role in the revival of a new wave of Arab Cinema
Interview with Kaswara Alkhatib
Kaswara AlKhatib speaks with Digital Studio about UTurn Entertainment's journey from a production house to a multi platform network to creating a media incubator for digital content creators.
The future of internet content in 2018
Mark Weeks, MD of EMEA of Akamai Technologies, looks at how technology will be enhancing our consumption this year

Don't Miss a Story

You may also like

Iflix revamps streaming model with free tier
Asia-based streaming service, iflix is making a strategic move to switch from its traditional subscription video (SVOD) model and replace it with a strategy that it says is better adapted to emerging markets.
Qube Cinema takes digital cinema service global
Qube Cinema announced at CinemaCon 2018 that the Qube Wire service is now available across 105 countries for delivery of movie content. Qube Wire currently serves a broad range of customers extending from independent producers and distributors to large studios.
Viu plans to launch 70 original productions in 2018
OTT service Viu is ramping up efforts to actively develop its Viu Original initiative this year which will see 70 titles and over 900 episodes of locally produced content by the end of 2018, including Arabic language content.
QYOU triples global distribution in 6 months
Increase fueled by new partnerships with iflix, Go Media and Jio combined with the launch of the company’s first original esports format