Blink Studios, the Abu Dhabi-based content creation, animation and production studio, participated at GITEX 2017 as Microsoft Gold Partner, demonstrating its mixed reality (MR) animation experience on Microsoft Hololens.
Blink Studios has led the move toward incorporating mixed reality experiences into education, healthcare, entertainment, lifestyle and gaming, and shared its latest innovations at the exhibition, which ran from 8th to 12th October at the Dubai World Trade Centre.
During the exhibition, Blink Studios showcased the world’s first ever mixed reality ‘edutainment’ series to emerge from the Middle East – ‘Karim & Noor’. The series tackles key educational messages, touching on social emotional learning, and puts children at the centre of an immersive storytelling experience via mixed reality technology. The studio also shared its mixed reality innovations in other industries including real estate, oil and gas, healthcare, retail and manufacturing, which are all key sectors for the region.
Nathalie Habib, GM & executive producer at Blink Studios, said: “We are delighted to have partnered with Microsoft at GITEX 2017, where we highlighted the game changing potential of mixed reality content production. While mixed reality is still considered a novel technology among audiences and users in the MENA region, it is rapidly gathering pace and is set to transform the way we experience our world, particularly as public and private sector organisations are seeking to connect with their target audiences on a new level by engaging with them via innovative and advanced technology. Mixed reality offers an opportunity to deliver projects and initiatives in a more impactful way than ever before, and we are proud to be leading the move toward its adoption.”
At the exhibition, Blink Studios showcased a new wave of content experience that will become mainstream to audiences of all ages in the very near future.