Etisalat’s content aggregation unit, E-Vision, and The Walt Disney Company Middle East have signed a second pay window deal for movies and series, in addition to the renewal of a multi-year agreement for Disney’s library content.
The second pay window sees The Walt Disney Company and E-Vision bolster their existing relationship with a range of premium TV series and movie SVOD rights.
Disney content coming to eLife TV subscribers includes The Good Dinosaur, The Finest Hours and Inside Out, and TV series including Secrets and Lies, Quantico and black-ish.
“Based on our objective to continue enhancing our content catalogue for Etisalat and partners, E-Vision is thrilled to expand our relationship with The Walt Disney Company. We believe the access to Disney content will continue to drive the uptake of our service, and cement our partnership with The Walt Disney Company even further,” said Humaid Sahoo, CEO E-Vision.
Chafic Najia, general manager, Disney Middle East & North Africa, said: “We are pleased that in renewing and expanding our multi-year SVOD agreement with E-vision, and through the signing of a new 2nd pay window deal, eLife TV subscribers across the Middle East can now enjoy more of the premium family entertainment Disney is known and loved for, including popular TV series and tent pole movies.”