BBC Worldwide has signed a content sales agreement with African SVOD service Showmax.
The mixed-genre package which has in excess of 150 hours of natural history, drama and factual entertainment programming, will be available to Showmax subscribers in 36 African countries.
Key shows that Showmax subscribers can look forward to include: Planet Earth II; Call the Midwife Series 4-6; The Durrell’s Series 1 & 2; The Collection; Special Forces: Ultimate Hell Week Series 1 & 2.
Joel Churcher, vice president and general manager for Africa, BBC Worldwide said: “I am delighted that Showmax subscribers across the African continent will soon have access to some of the most loved and much talked about shows from the BBC and leading UK independents through this new agreement. BBC Worldwide has a deep catalogue of premium content which we can offer across all platforms to ensure African audiences can view our world class content whenever and wherever they choose.”
Chris Savides, Head of Showmax Africa says: “BBC shows are a cornerstone of our content lineup and have played a major part in propelling Showmax from a standing start two years ago to one of the most popular internet TV services in Africa. This deal is great news for our subscribers and with their continued support we’re looking forward to adding even more BBC content in the future.”