SAM has appointed Sandra White as the VP of sales for North America, starting 30th October.
Sandra is a sales leader with 16-plus years’ experience working with broadcasters, service providers, systems integrators and distributors of OTT, Cloud, telco and satellite services.
White previously worked with Tandberg Television and Ericsson.
Eric Cooney, CEO of SAM, said: "I am delighted that we have been able to secure Sandra for this key sales leadership position. The incremental growth opportunity for SAM in the North American market is clear and compelling and I’m confident that Sandra’s addition will only accelerate our success in the region.”
Speaking about SAM, White said: "The company has continued to win projects at the forefront of the industry’s transition to IP, UHD, HDR and, of course, to software based cloud solutions. I look forward to building on that success with the North American team.”