MBC revamps its news facility with Avid solutions

MediaCentral Platform provides MBC a more secure and flexible production and delivery environment
AVID, MBC AVID, MBC Group, Newsroom, Production, News, Broadcast Business

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MBC Group has implemented a comprehensive Avid newsroom solution for its new facility in Dubai Studio City.

The new MBC studios at Dubai Studio City feature Avid MediaCentral | UX, to create, collaborate, manage, and deliver a wider range of content faster. Powered by MediaCentral, MBC has also extended its use of Avid MediaCentral | Newsroom Management and Avid Media Composer, ensuring seamless production and efficient editing in production and post. The addition of Avid MediaCentral | Distribute facilitates multi-channel delivery by creating and transmitting content in a streamlined workflow accessible by all.

“Extending MBC’s production capabilities with Avid was an easy decision for us in terms of cost, delivery, and future workflow,” says Raed Bacho, broadcast manager at MBC Group. “Investment in the MediaCentral Platform provides us with a more scalable, secure, and flexible production and delivery environment, meaning we can enhance production to provide our customers the very best TV experience.”

The facility will be used for programming for MBC’s satellite network, primarily MBC1 and MBC3, and online portals.

The new operation enables a centralised workflow powered by Avid MediaCentral | Asset Management and Avid MediaCentral | Deliver which allows the entire archive library to remain at the HQ while managing and transferring assets between the sites.

“With this tailored system, MBC will further leverage state-of-the-art newsroom capabilities, from multi-platform content sharing to remote workflows,” said Tom Cordiner, SVP of global sales at Avid. “Helping our clients respond to the profound changes occurring in the media industry today is at the core of our mission. And we’re proud to be part of MBC Group’s continuing success and expansion.”

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