GCC residents show keenness for home improvements and decor

HGTV research shows more people plan on improving and decorating their homes
More people are planning to invest in their home, irrespective of whether they owned the property or not, Luff says.
More people are planning to invest in their home, irrespective of whether they owned the property or not, Luff says.


More people across the GCC are investing in their homes, regardless of whether they are homeowners or tenants, according to latest research by home and lifestyle channel HGTV. 

Nearly half (48%) of respondents plan on carrying out home improvements over the next 12 months to make their living arrangements more comfortable and reflect their new lives in the GCC. 66%  are interested in finding new ways to improve their home in the next year, including 55% eager to invest in rental properties to re-decorate the interiors of their homes, as well as 45% of homeowners planning to renovate kitchens to make them more functional.

New research indicates a growing trend of home investment in the GCC @HGTVArabia pic.twitter.com/jISFjBudve

— DigitalStudioME (@DPME_dotcom) November 6, 2017

Phillip Luff, MD, UK & EMEA Scripps Networks Interactive said: “What traditionally is seen as a transient market is now offering an unexpected growth opportunity for home-improvement and décor businesses across the region, and we’re just glad the HGTV channel can be a part of the inspiration behind people transforming a space into a home.”

The research aimed at both homeowners and tenants also found that more than a third (37%) of residents have noticed a considerable increase in the amount of DIY and home improvement choices in the market, including the launch of HGTV in MENA back in November 2016.  

DIY home improvement seems to have a long way to go as of now as nearly a quarter (22%) of GCC residents still feel like they do not know enough about DIY and home improvements to carry it out themselves. A further 74% of homeowners noted they would rather a professional carry out their own home improvements, despite their interest in trying their hand at the DIY task.


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