Avid partners with Viacom to create financial models with better ROI

Viacom to leverage Avid's MediaCentral platform to improve its production infrastructure
This agreement will enable Viacom to increase the value and benefits from our technology investments, David Kline says.
This agreement will enable Viacom to increase the value and benefits from our technology investments, David Kline says.

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Avid has entered into a multiyear enterprise agreement with global entertainment company Viacom to enhance its worldwide production infrastructure on Avid’s MediaCentral platform.

With this  agreement, MediaCentral will support Viacom brands including Paramount, Nickelodeon, BET Networks and CMT in Los Angeles, New York, Nashville and Miami, as well as Viacom International Networks. By working with Viacom to deploy a common platform, and deliver enterprise-wide service and support programs, Avid is helping create financial models that deliver stronger return on investment. Defined technology upgrades and refresh cycles will enable Viacom to optimise content across all facilities.

The media platform will enhance collaboration, and increase efficiency and productivity, while introducing new economies of scale, and a path to the cloud for Viacom’s operations, starting with the deployment of Media Composer | Cloud Remote, which enables editors to remotely connect and collaborate with teams no matter where they’re located.

Avid President Jeff Rosica said: “Avid’s unifying platform and solutions enable Viacom to navigate the dramatically changing media environment and deliver a consistent and higher-value product while finding a new means to control operating costs.”

“Avid’s approach to enterprise-wide technology deployments and market-leading creative solutions align perfectly with our long-term strategic goals,” said David Kline, CTO, Viacom. “This agreement will enable Viacom to increase the value and benefits from our technology investments, which are essential in today’s rapidly changing market.”

 

 

 

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