10 million new HD-equipped homes in 12 months.
HD screen penetration in the Middle East and North Africa region continues to surge and now accounts for over 46% of all TV units according to new research released by Eutelsat. Eutelsat recently presented the results of its industry-benchmark survey on TV trends across the Middle East and North Africa.
These latest audience growth figures also reflect expanding High Definition content offerings which are up by 34% to 179 channels ( accounting for 15% of channels). The survey was carried out via face-to-face interviews in Morocco, Algeria, Egypt, Saudi Arabia that account for 70% of TV homes in the region. The pace of adoption of HD is accelerating fast in the MENA region, with HD-equipped homes now at 28.2 million, up from 17.7 million in 12 months. This percentage is even higher in the Eutelsat 7/8° West neighbourhood where 66% of homes now own HD displays.
Eutelsat’s 7/8° West neighborhood reaches 56.2 million homes in 14 Arab countries, up 3.1 million homes in the last year. About 95% of the satellite homes in the region are covered by this satellite neighborhood with a line-up of over 1,200 Arabic and international channels. The MENA region is characterized by a high diversity of free-to-air content and exclusivity (55% of exclusive channels).
Satellite is the preferred digital video infrastructure.
The survey also confirmed that satellite is the preferred digital video infrastructure across MENA. Satellite TV reception in the region has continued to increase its market-share, and now reaches into 59 million homes. This represents 94% of the 62.2 million TV homes in 14 Arab-speaking countries.
Michel Azibert, Eutelsat Chief Commercial and Development Officer, commented on the figures: “Our 2017 survey confirms the dominance of satellite as the preferred digital infrastructure across the Middle East and North Africa and highlights the increasing significance of High Definition broadcasting.”