Sony launches new Handycam FDR-AX700 in the UAE

Sony launches new 4K Handycam FDR-AX700 in the UAE featuring groundbreaking Fast Hybrid AutoFocus system.
Sony 4K Handycam FDR-AX700
Sony 4K Handycam FDR-AX700


Sony Middle East and Africa has added to its product line of video cameras with the launch of a new 4K HD (High Dynamic Range) camcorder featuring a groundbreaking Fast Hybrid AF (autofocus) system that is expected to drive interest among both professional and amateur videographers in the UAE.

The new Handycam FDR-AX700 promises stunning image clarity alongside a range of versatile shooting features thanks to the new fast and reliable auto focus adapted for shooting with a 1.0-type stacked Exmor RS CMOS image sensor. The new camcorders will support instant HDR workflow, enabling users to produce breathtaking HDR content to suit a range of content creation scenarios and applications, with minimum post-production required.

Relying on 273 phase-detection AF points, the Fast Hybrid AF system covers approximately 84 per cent of the shooting area with highly-accurate focusing and tracking. It also comes with high-density placement of autofocus points and a newly developed AF algorithm that reduces the need for highly accurate focusing while shooting 4K films. Phase-detection AF frames make it easy to detect the focused area in order to monitor the subject that is in focus during movie recording mode.

The new camcorder features a high-resolution OLED viewfinder (0.39-type OLED, 2,359k dots) and a 3.5-type large LCD screen with 1,555k dots. Advanced touch screen operations promise to allow users to quickly switch focus from one subject to another with adjustable AF drive speed, tracking depth range and subject switching sensitivity.

The FDR-AX700 supports 4K HDR recording with HLG (Hybrid Log-Gamma) offering an Instant HDR workflow that reduces any post-production work and produces high-quality HDR content. Some other the key features included in the new product are:

  • 4K full-pixel readout without pixel binning using an enhanced BIONZ X image processing engine
  • Super Slow Motion recording of up to 960fps, which is industry-leading among the palm categories and Slow & Quick Motion Full HD recording up to 120fps
  • S-Log3/S-Gamut3 capabilities for users to create and work with images as they desire
  • 29mm wide-angle ZEISS Vario-Sonnar T* 12x optical zoom lens and 18x Clear Image Zoom
  • Less image distortion (rolling shutter phenomenon), in comparison to conventional models, when shooting subjects in motion

The Handycam FDR-AX700 features dual memory card slots allowing for proxy recording, relay recording and simultaneous backup recording functions and has remote terminals, Sony’s Multi-Interface Shoe and full-size HDMI Type A to ensure enhanced interoperability. It also adopts the XAVC S, extended format of XAVC for consumer use.

Available at the Sony store and other UAE retailers, the Handycam FDR-AX700 is expected to retail at AED 6,999.

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