Award-winning British LED lighting manufacturer Rotolight has announced the launch of the Anova PRO 2, a continuous light and High Speed Sync (HSS) flash for creative image-makers. Anova PRO 2 is one of the brightest LED lights ever launched in its class, delivering 10,700 lux at 3 feet. Packed with features for television, film production, and photography, the Anova PRO 2 is Rotolight’s 4th generation of lighting products which the manufacturer claims will set new standards for professional LED lighting in studio or location.
The Rotolight Anova PRO 2 is LED technology designed for the most demanding of professionals, reported to offering 70% more power output than its predecessor, making it one of the most energy efficient LED panels ever designed. With a mere 72W consumption, Anova PRO 2 has the potential to reduce operating costs for TV studios and provide highly efficient battery performance on location.
In addition the Anova PRO 2 delivers colour reproduction and features electronically adjustable colour temperature in flash and continuous modes (6300-3150K), that Rotolight says will eliminate the need for expensive post production.
For television and film production, Anova PRO 2 comes with a customizable suite of Rotolight’s CineSFX suite of tools which remove the need for expensive legacy ‘flicker-box’ workflows. Designed in conjunction with Stefan Lange, Visual FX veteran (Batman, James Bond ‘Skyfall’, Tomb Raider), the patented CineSFX suite has been updated with ‘enhanced realism’ and the addition of a ‘Chase’ FX to simulate the effect of motion on static sets.
For professional photographers, Anova PRO 2 also features an updated High Speed Sync (HSS) flash capability (1/8000th), with a 250% power boost in flash mode. Anova PRO 2 can be simultaneously a continuous ‘modelling light’ and HSS flash, allowing the photographer to easily acquire focus in dimly lit situations and optimise composition. The unique circular shape allows for a naturally soft output, with Rotolight’s signature catchlight effect.
Some notable studios, and TV & film professionals were among the first clients to try out and praise the new lights -
Rotolight is the lighting provider of choice for Celebro, London’s first fully 4K television studio regularly used by global broadcasters such as the BBC, MTV, and the Discovery Channel. As an existing Rotolight customer, Celebro Media was keen to be the first customer to get its hands on Rotolight’s latest lighting product. “The Rotolight Anova PRO 2 is the perfect light for working in the live television environment. We are able to light people accurately, very quickly, saving us time, mistakes on air and a lot of money” says Wesley Dodd, CEO Celebro Media.“We are very excited to have placed an order for 200 of the Anova Pro 2 lights for our new studios opening this year in Washington, Moscow and Los Angeles” says Dodd.
Due to its powerful output, yet lightweight nature, Anova PRO 2 has also become the light of choice for Italian state broadcaster RAI TV, who recently acquired 150 Anova PRO Kits for their on location production teams. “Rotolight is a totally unique product, as it works equally well in the studio and the field. As we develop the Live OB side of our business, the Anova PRO 2 was an obvious addition to our equipment list. Having a lighting fixture with such a substantial increase in power output means we will be able to cope with the most demanding of locations or weather conditions, whilst its battery efficiency simplifies our setup. The addition of an RJ45 DMX connection allows us to install them in our studio, at a fraction of a cost with the same professional results” says Andrew Lebentz, Head of Production for Celebro Media.
Celebrity photographer Mark Mann who has shot several A-list Hollywood personalities like Margot Robbie, Martin Scorsese and Benedict Cumberbatch among others, said: “I’ve shot strobe my entire career, and had always been intrigued by continuous light, but never found any that I liked until the Rotolight Anova. The quality of light is absolutely beautiful, it gives you a very filmic feel. Versatile, consistent and reliable, it also looks good on set and I know it will always deliver in high turnaround environments. As a photographer who’s being asked more and more to shoot video and stills at the same time, Rotolight has really improved my work flow.”