Iflix appoints CEO of MENA region

Emerging market SVOD service Iflix has appointed former Mobily and Vodafone executive, John Saad, as CEO of Iflix Middle East and North Africa (MENA).
John Saad, CEO MENA region for Iflix
John Saad, CEO MENA region for Iflix


Iflix has appointed former Mobily and Vodafone executive, John Saad, as CEO of Iflix Middle East and North Africa (MENA).

The new appointment will see Iflix, which launched in several emerging markets in MENA over the last year, move current MENA head, Nader Sobhan, to a new global role as strategic advisor, where he will work closely with co-founder and group CEO Mark Britt.

The company, which is headquartered in Kuala Lumpur, Malaysia, first moved into the MENA region earlier this year, launching in eight territories – Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan. Iflix is now available across 24 territories in Asia, the Middle East and Africa.

John Saad brings over 15 years of telecoms sector experience in the Middle East to his new role. His previous roles included working at Suadi Arabian telco Mobily as Chief consumer officer, and at Vodafone where we held key roles as Consumer Director Vodafone Egypt, and Chief marketing officer, Vodafone Qatar.

“John’s commercial and telecom expertise will be invaluable as we continue to cement our position as the leading entertainment provider across emerging markets. I’m thrilled to welcome him on board to lead Iflix MENA into the next phase of growth,” said Britt.

The Iflix boss also praised the role of Nader Sobhan and welcomed him in the new role, which will see him continue to advise Iflix’s executive team and board, growing Iflix’s partner relationships, and providing “crucial business development support”.

“Nader was instrumental in building Iflix’s footprint throughout the region,” said Britt. “As a co-founder of Iflix MENA, he was pivotal in establishing the partnerships and strategies which have propelled our business in the region.”

Saad added: “Iflix has established itself as the preeminent market leader in digital entertainment across this region and I am excited to join the team to help lead the entertainment revolution in the Middle East.”

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