53.6% of FTA Satellite TV channels broadcast in the Arab World have online presence

New research by the Arab Advisors Group has revealed that just over half of all channels in the Arab world have an online presence.
53.6% of FTA Satellite TV channels broadcast in the Arab World have online presence
53.6% of FTA Satellite TV channels broadcast in the Arab World have online presence

Share

New research by the Arab Advisors Group has revealed that just over half of all channels in the Arab World have an online presence, and the majority of these do not have online revenue generating features. 

During the month of October 2017, the Arab Advisors Group examined 975 fully operational FTA satellite TV channels targeting the Arab World, to research their online presence. Of the analyzed stations, 53.6% (523 channels) had online presence.

With the increasing adoption of Internet in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis revealed that the majority of channels with an online presence have enhanced portals that include a wide range of advanced interactive services, such as: online advertising, forums, online shopping, search engines, live streaming, etc.

The new report, “Online Presence of FTA Satellite Channels in the Arab World 2017” was released in November 6, 2017. The report provides a detailed analysis of the online presence of FTA Satellite Channels in the Arab World. The report includes analysis and categorization of the online presence of 975 FTA satellite TV channels broadcasting on Arabsat, Nilesat, Noorsat, Yahlive, Eutelsat, Gulfsat and Es’hailsat satellite systems, which serve the region.

“The results show that a majority of the 499 channels that have online presence lean more towards an enhanced online presence. Furthermore, 38.1% of channels with an online presence generate online revenues from their supporting online presence through methods that include online advertisement and online shopping, among others” Ms. Hiba Al Atiyat, Arab Advisors Senior Research Analyst wrote in the report. 

“Almost 60.6% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 37.3% of the channels that have online revenue generating features have an enhanced online presence.” Ms. Hiba Al Atiyat added.

Most Popular

Editor's Choice

Big-3 SVOD Original Content Spending to Triple by 2022
According to a new report, the Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video will triple their content budgets from licensed content to originals, to spend $10 billion annually by 2022.
Interview with Khulud Abu Homos, CEO Arab Format Lab
Interview with Khulud Abu Homos, CEO Arab Format Lab, about the need for creating new Arabic content formats and content with an international appeal.
The digital world — an opportunity, not a threat, for broadcasters
Opinion on Digital Transformation by Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications

Don't Miss a Story

You may also like

Image Nation invests in Stuart Ford's AGC studios
Stuart Ford, founder of independent film and television company IM Global has launched a new international film and television production and licensing company, AGC Studios. Image Nation Abu Dhabi is one of three initial key strategic investors backing the new company.
FAANG will drive TV rights inflation
The cash rich tech giants of Facebook, Amazon, Apple, Netflix and Google (FAANG) are starting to put a huge amount of pressure on traditional FTA and pay-TV operators in the race for exclusive content rights.
Nagra says PayTV and OTT will be synonymous in 2018
Embracing convergence, understanding the user experience, leveraging data analytics and AI, a proactive fight against piracy and implementing new business models are NAGRA’s top five trends to watch in 2018.
Turner Brings Cartoon Network Augmented Reality Experience to Saudi Youngsters
Turner utilizes Kids in Motion expo as platform for AR interaction with cartoon characters