New research by the Arab Advisors Group has revealed that just over half of all channels in the Arab World have an online presence, and the majority of these do not have online revenue generating features.
During the month of October 2017, the Arab Advisors Group examined 975 fully operational FTA satellite TV channels targeting the Arab World, to research their online presence. Of the analyzed stations, 53.6% (523 channels) had online presence.
With the increasing adoption of Internet in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis revealed that the majority of channels with an online presence have enhanced portals that include a wide range of advanced interactive services, such as: online advertising, forums, online shopping, search engines, live streaming, etc.
The new report, “Online Presence of FTA Satellite Channels in the Arab World 2017” was released in November 6, 2017. The report provides a detailed analysis of the online presence of FTA Satellite Channels in the Arab World. The report includes analysis and categorization of the online presence of 975 FTA satellite TV channels broadcasting on Arabsat, Nilesat, Noorsat, Yahlive, Eutelsat, Gulfsat and Es’hailsat satellite systems, which serve the region.
“The results show that a majority of the 499 channels that have online presence lean more towards an enhanced online presence. Furthermore, 38.1% of channels with an online presence generate online revenues from their supporting online presence through methods that include online advertisement and online shopping, among others” Ms. Hiba Al Atiyat, Arab Advisors Senior Research Analyst wrote in the report.
“Almost 60.6% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 37.3% of the channels that have online revenue generating features have an enhanced online presence.” Ms. Hiba Al Atiyat added.