Ross Video to Launch Latest Addition to Software Defined Product Family

Ross Video will be launching the latest addition to its Software Defined Production Ecosystem on its stand at CABSAT.
Ross video, Software defined production, News, Content production

Share

Ross Video will be launching the latest addition to its Software Defined Production Ecosystem on its stand at the CABSAT Conference and Exhibition in Dubai. Software Defined Production (SDP) is a new and growing family of products based on the view that broadcasters should be free to choose the transport that is most appropriate for their project. SDP delivers adaptability, scalability and agility to broadcasters by moving away from single-function devices that mostly sit idle towards a pool of flexible resources that are able to meet production needs on-demand.

With hybrid production models with both IP and SDI likely to be around for a significant time to come, SDP provides broadcasters certainty through clear, progressive upgrade paths that future-proof their current and historical investments. The new product launch at CABSAT 2018 reinforces that view and follows on from SDP product launches at NAB New York and Inter BEE Japan.

Commenting on the forthcoming show, Todd Riggs, Marketing Product Manager for Ross Video, stressed on the confusing nature of the contemporary broadcast landscape: “It’s a very challenging time in the industry – IP is the dominant discussion topic and content producers are naturally attracted by the opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we’ve seen many industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true in all cases.”

“Ross has a strong history of offering solutions that replace customer confusion with simplicity,” Riggs notes. “The key is ensuring that customers have the right options given their scale, budget and tolerance to risk, and that no one is trampled by an unnecessary or compromising technology rush.”

In addition to the new product being launched at CABSAT, Ross will be showcasing a range of Smart Production solutions designed to simplify workflows and help content creators meet the creative, business and technical challenges they face daily. “Ross continues to have the most comprehensive range of products in the industry”, says Oscar Juste, Director of Sales for EMEA. “Broadcasters increasingly want to work with manufacturers offering packages that solve business problems, and we’re ideally placed to have these conversations with customers in the MENA market.”

Key products being showcased on the Ross Video stand are:

- Graphite all-in-one integrated production solution

- PIVOTCam high-performance PTZ camera

- XPression, the industry’s fastest-growing real time motion graphics system

- Trackless studio, Ross Video’s virtual studio solution

- Ultrix, the software-enabled routing platform

- The Abekas Mira live instant replay system

- AirCleaner, the profanity delay system

Most Popular

Editor's Choice

Interview with Mohamed Hefzy
Mohamed Hefzy is fighting the good fight for Arab cinema. His company Film Clinic has played a prominent role in the revival of a new wave of Arab Cinema
Interview with Kaswara Alkhatib
Kaswara AlKhatib speaks with Digital Studio about UTurn Entertainment's journey from a production house to a multi platform network to creating a media incubator for digital content creators.
The future of internet content in 2018
Mark Weeks, MD of EMEA of Akamai Technologies, looks at how technology will be enhancing our consumption this year

Don't Miss a Story

You may also like

Iflix revamps streaming model with free tier
Asia-based streaming service, iflix is making a strategic move to switch from its traditional subscription video (SVOD) model and replace it with a strategy that it says is better adapted to emerging markets.
Qube Cinema takes digital cinema service global
Qube Cinema announced at CinemaCon 2018 that the Qube Wire service is now available across 105 countries for delivery of movie content. Qube Wire currently serves a broad range of customers extending from independent producers and distributors to large studios.
Viu plans to launch 70 original productions in 2018
OTT service Viu is ramping up efforts to actively develop its Viu Original initiative this year which will see 70 titles and over 900 episodes of locally produced content by the end of 2018, including Arabic language content.
QYOU triples global distribution in 6 months
Increase fueled by new partnerships with iflix, Go Media and Jio combined with the launch of the company’s first original esports format