beIN extends Australian Open partnership until 2024

Following the success of Australian Open 2018, Tennis Australia and beIN MEDIA GROUP today announced a long-term extension and expansion of their broadcast relationship through to 2024.
BeIN, Sports broadcasting, Sports rights, News, Live Events, Broadcast Business


Following the success of Australian Open 2018, Tennis Australia Chief Revenue Officer Richard Heaselgrave and beIN MEDIA GROUP’s Executive Director of Sports Content Daniel Markham today announced a long-term extension and expansion of their broadcast relationship through to 2024.

Along with extensive coverage of the Australian Open including juniors, wheelchairs and legends, the deal also includes lead-in tournaments, AO qualifying and the Laver Cup which will be broadcast in the Middle East and North Africa (MENA).

“beIN are delighted to continue our long-term relationship with Tennis Australia. Tennis is one of the central pillars of our premium sports content and today’s announcement cements beIN as the continuing long-term home of tennis in the Middle East and North Africa. The Australian Open is the perfect way to start the sporting year and we are very excited to bring this event to our audiences for the foreseeable future,” Daniel Markham said.

“The extension of our partnership with beIN MEDIA GROUP now includes the full eight weeks of the Australian summer of tennis, the brand new global event the Laver Cup, along with other quality original content throughout the year,” Richard Heaselgrave said.

“beIN’s commitment to their most comprehensive coverage of the Australian summer of tennis will allow our fans in the MENA region to follow the action right across Australia throughout December and January. With more channels, content and live feed capabilities, we will be able to tell a more compelling story that shows the power, passion and glory of tennis,” Richard Heaselgrave continued.

In addition to producing all matches live from each tournament, Tennis Australia will also provide quality original programming content year round, including match highlights, player, tournament and city profiles, best-of, behind the scenes and more.

beIN will be working closely with Tennis Australia to produce extensive magazine and build up programming and daily studio coverage for the Australian Open, with all of the action available simultaneously in English and Arabic across beIN’s suite of linear channels as well as via the beIN Connect app and online services.

Most Popular

Editor's Choice

Big-3 SVOD Original Content Spending to Triple by 2022
According to a new report, the Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video will triple their content budgets from licensed content to originals, to spend $10 billion annually by 2022.
Interview with Khulud Abu Homos, CEO Arab Format Lab
Interview with Khulud Abu Homos, CEO Arab Format Lab, about the need for creating new Arabic content formats and content with an international appeal.
The digital world — an opportunity, not a threat, for broadcasters
Opinion on Digital Transformation by Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications

Don't Miss a Story

You may also like

FAANG will drive TV rights inflation
The cash rich tech giants of Facebook, Amazon, Apple, Netflix and Google (FAANG) are starting to put a huge amount of pressure on traditional FTA and pay-TV operators in the race for exclusive content rights.
Nagra says PayTV and OTT will be synonymous in 2018
Embracing convergence, understanding the user experience, leveraging data analytics and AI, a proactive fight against piracy and implementing new business models are NAGRA’s top five trends to watch in 2018.
Turner Brings Cartoon Network Augmented Reality Experience to Saudi Youngsters
Turner utilizes Kids in Motion expo as platform for AR interaction with cartoon characters
DIFF Chairman and Artistic Director honoured with inaugural Arab Cinema Personality of the Year Award at Berlin Film Festival.