Blackmagic Design Introduces URSA Broadcast

Blackmagic Design introduced the Blackmagic URSA Broadcast, a new high end, professional broadcast camera designed for both studio programming and live production.
Blackmagic Design, Broadcast & Studio Solutions, Camera manufacturer, Product launch, Latest Products

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Blackmagic Design introduced the Blackmagic URSA Broadcast, a new high end, professional broadcast camera designed for both studio programming and live production. URSA Broadcast works with existing B4 broadcast HD lenses, can be used for both HD and Ultra HD production, features a 4K sensor, extended video dynamic range, traditional external controls and buttons, built in optical ND filters, dual CFast and dual SD card recorders. Blackmagic URSA Broadcast is available now for only US$3,495 from Blackmagic Design resellers worldwide.

URSA Broadcast is suitable for use as a field camera for ENG and programming work, as well as a professional studio camera. The camera features traditional broadcast controls in a compact design designed for fast paced, fast turn around production work. The key is URSA Broadcast’s new extended video mode which captures accurate skin tones and vibrant colors. That means customers don’t have to color correct images before going to air, making URSA Broadcast perfect for news, live sports, studio talk and game shows etc, allowing customers to shoot, edit and get stories on air faster.

URSA Broadcast is also designed to work with the equipment and systems traditional broadcasters already have. Customers can use existing B4 HD and Ultra HD lenses and the new camera records onto inexpensive standard SD cards, UHS-II cards and CFast cards, and 1080i or 2160p video into standard .mov files. URSA Broadcast records using DNx145, DNx220X or ProRes, so video doesn’t need to be copied or transcoded. This makes the URSA Broadcast compatible with virtually all existing broadcast systems and editing software.

The B4 lens mount and matching sensor on URSA Broadcast enables wide depth of field, so broadcast customers can shoot without constantly chasing focus. The lens mount features high performance optics with spherical aberration correction specifically designed to match the camera’s sensor. The ⅔” mount lets customers use existing HD lenses or Ultra HD lenses. Because B4 lenses are par-focal and have an extremely wide depth of field, images stay in focus when zoomed in and out. That lets customers work faster because they don’t need to change lenses or refocus between close up, medium and wide shots. URSA Broadcast also supports full electronic B4 lens control so customers can adjust focus, iris and zoom using the camera’s controls, or remotely from an ATEM switcher or ATEM Camera Control Panel. In addition, the standard B4 lens mount can be swapped with optional EF, F and PL mounts so customers can use everything from inexpensive high quality photographic lenses all the way up to massive cinema lenses.

URSA Broadcast features a high quality 4K image sensor and a new extended video mode with better dynamic range and color fidelity. The sensor is designed for both HD and Ultra HD, producing images with fine texture and detail, accurate skin tones, vibrant color and high dynamic range. The images from URSA Broadcast have been designed to be used without additional color correction. This makes editing faster, which is crucial in the fast paced broadcast world. The high resolution sensor enables sub pixel image processing and superior anti-aliasing, resulting in super sharp images.

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