QYOU Media, a leading curator of premium ‘best-of-web’ video for multiscreen distribution, announced a partnership with iflix, the subscription OTT service for emerging markets, to distribute QYOU’s curated online video content in 25 global territories. The agreement includes exclusive locally hosted formats on iflix’s service in Indonesia, Malaysia and Philippines.
This represents the first step in a growing distribution collaboration between the two companies to bring unique short form content from local video creators to audiences in emerging markets.
Digital TV Research states that global revenues from SVOD TV and movies is due to reach $41B by 2022. iflix has seen tremendous growth in emerging markets within Asia, the Middle East and Africa, and attributes that success to creating a service for local customers with locally relevant content. iflix has now selected QYOU, as the company’s first short form content partner to help boost its catalogue of regional content. For QYOU, this marks a major step towards their strategy of building further localized offerings around the world, following the success of its local launches in India and Poland last year.
The appetite globally among millennials and Gen-Z for digital first short form video content continues to grow at astonishing rates with over 500 million hours of video watched on YouTube daily. To help iflix capitalize on this appetite and tap further into this market segment, QYOU will curate bespoke video content from local creators in each local market and package this for iflix users around the region.
“We are passionately focused on local customer experiences and are always looking for new ways to deliver authentic culturally relevant, compelling content to our users,” said Sean Carey, Chief Content Officer, iflix Group. “QYOU is a great partner to help us in this quest. They have a proven ability to curate, customize and package the best of short form local online video content for millennial audiences. Introducing exclusive QYOU content to the service in our markets, beginning with Southeast Asia will help further enrich our offering by showcasing some of the best local entertainment the region has to offer.”
“Both of our companies recognize that there is a global shift towards a more culturally relevant and personalized content experience,” said Curt Marvis, CEO and Co-founder of QYOU Media. “This is particularly true for younger audiences who regularly view videos from local creators on social video channels, where the barriers to creating amazing video are so much lower. We are thrilled to partner with iflix, who recognize the importance of delivering curated locally produced content and share our ambitions to bring customers the best content wherever and however they choose to view it.”