Canon demonstrates new projection possibilities at ISE 2018

Canon launched six newly designed high brightness and high-quality laser and lamp based installation projectors which were showcased at ISE 2018.
Canon and Shopper Screen integration
Canon and Shopper Screen integration


Canon launched a new installation projector platform with a lineup of six newly designed laser and lamp based installation projectors which were showcased at ISE 2018 – the world’s largest AV systems integration show. Within the stand’s seven dedicated zones, Canon highlighted how its new industry-leading projectors are a perfect solution for installations in a range of environments, from incredibly compact spaces to large auditoriums.

Partnering with industry specialists

Systems integrators experienced first-hand how Canon’s technology offers the greatest flexibility when designing projection systems, allowing them to fulfill customer needs that were previously not possible with projection. Canon highlighted the four corner keystone correction which ensures images stay perfectly geometrical, even when installation requires the projector to be angled or off axis such as when installing in simulators, shops or art galleries. They also emphasized the flexibility of the projectors through low throw and a wide degree of lens shift in a demonstration on their stand on Wed 7th February, during ISE 2018.

Canon was joined by several third party industry specialists, ShopperScreen; a Finnish-based company that specialises in transforming under-utilised surfaces into high-definition, interactive projection screens. ShopperScreen will demonstrate how they bring window-shopping to life for its customers through high-quality, high brightness projection.

Worldwide theatrical and show supplier, Gerriets will also be present on the stand, highlighting how Canon’s technology has enabled them to offer glass surface projection for simulated virtual reality. Despite limited installation space, the Inviscreen solution was incredibly easy to install, thanks to Canon’s large lens shift capabilities. Across Canon’s market-leading range, a 75 per cent lens shift allows the projector to be positioned in a variety of locations, and a low throw ratio means it can be situated very close to the surface whilst maintaining a large image.

Speaking to Digital Studio at the stand, Colin Boyle, European Product Marketing Specialist at Canon said, "with this new platform, we have included a whole new range of features that will help both the system integrator and end user. It's been designed so it can be adapted to help the end user. Our 4K projector (XEED 4K501ST) can be adapted with filters for post production colour grading to colour the DCI color space. We have the filters installed which gives the end user the DCI colour space for post production colour grading. The reason for the design of the new chassis is so we can tailor it for the end user experience. If our users want to add filters for instance for passive 3D watching, or a projector adapted for night vision infrared, that can be done. A key point for the production industry is we can change the color space so we can use it for post production broadcast."

Boyle added that Canon sees the installation projector as a market for a wide range of applications - "from creative installations like museums, to simulations, retail and medical education. This platform has different features that will impact different end users. For instance, it has got a scheduling feature built in that can allow the user to power the projector automatically, change the lens positions, choose the input, calibrate the projector and shut down the projector - this can scheduled for up to a year," continued Boyle. He added that the new compact chassis projectors can be stacked together in various configurations, allowing for a wide range of installation designs.

Speaking about the event, Binoj Nair, Senior Manager – B2C Marketing & Direct Sales, Canon Middle East, said, “We are excited to return to ISE for the tenth year with innovative and exciting solutions for the AV industry. This year, Canon has partnered with other industry specialists to demonstrate the stunning visual impact and strength of our latest market leading products through unique illustrations of audience interaction. We continue to be committed to raising the bar to meet and exceed the needs of system integrators and their customers at this show and beyond."

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