OSN today announced the renewal of its partnership with STAR Asianet Middle East, ensuring OSN Pehla customers will continue to enjoy shows and movie premieres across STAR’s bouquet of channels. OSN is looking to improve viewership and address customer demand in the region with the major South Asian audience.
The renewed agreement also including the addition of popular movie channel, Asianet Movies, making a total of ten STAR channels delivered to OSN Pehla customers, with popular shows also available for catch up viewing on OSN's Play app.
The addition of Asianet Movies, India's first 24-hour Malayalam TV channel, brings hit Malayalam blockbusters in addition to Tamil, Telugu and Hindi movies dubbed in Malayalam to OSN Pehla’s prime pack.
As part of the renewed deal, the new movie channel adds to STAR Asianet ME’s bouquet of channels which include flagship Hindi channels STAR Plus, STAR Gold, STAR Bharat, ABP News and leading regional language channels STAR Jalsha, STAR Pravah, STAR Vijay, Asianet News and Asianet Middle East.
Emad Morcos, Chief Content Officer at OSN, said: “The extension of OSN’s long-term partnership with STAR reinforces our commitment to continue to deliver leading content from the Subcontinent for South Asian expatriates in MENA, on OSN Pehla. Additionally, the introduction of the new movie channel, as part of this renewed agreement, adds increased value for customers.”
Sudhir Nagpal, Business Head, STAR Middle East, Africa and APAC, added: “The renewal of STAR’s long-standing association with OSN is a testament to STAR’s commitment towards delivering world-class entertainment to South Asian audiences in the region. STAR, with its multilingual portfolio, will continue to drive local relevance and be the one-stop solution of South Asian Entertainment.”
OSN also announced South Asian shows and Bollywood Blockbuster movies will be available on Star channels including favourites India’s Next Superstar on STAR Plus, the biggest Hindi Movie Blockbusters such as Kalaakandi starring Saif Ali Khan, Aiyaary starring Siddarth Malhotra and Baaghi 2 starring Tiger Shroff on STAR Gold, Super Singer 6 on STAR Vijay, and International super-hit format, Big Boss for the 1st time on Malayalam Television on Asianet Middle East to name a few.