UK-based loudspeaker manufacturer PMC has canvassed local distributors with the intention of establishing a sole distributor in the Gulf region, company spokesperson Keith Tonge has revealed.
He said the move was part of a “long term” plan to establish the company as a recognised brand within the GCC market.
“Business isn’t done over night in this region,” commented Tonge. “Your presence has to be felt in the market for quite some time before business picks up."
“As yet, we haven’t completed any projects in the Middle East, although we have a few ‘irons in the fire’ which we are waiting to come to fruition.”
The recent PALME Middle East exhibition in Dubai, marked the speaker specialist’s entry into the GCC market.
Tonge explained that PMC was using the exhibition to meet with potential distribution partners, while also introducing products to potential clients in the professional sector of the company’s business.
“This is the first time we have exhibited in the Gulf and we have received an extremely good reception,” he said.
“We spoke to a few people at PALME who showed an interest into the professional side of our business so hopefully something comes of that. The professional sector of our business is dedicated mainly to studios; broadcasting, mixing, mastering, music making and film scoring.
“Because our products are new for a lot of people here, we didn’t expect anyone to sign on the dotted line just yet.”
Tonge said the company was in talks with several local distribution firms, however he would not reveal which companies were the front-runners in the bid to secure the sole distribution rights for PMC’s products.