AEG Live Middle East managing director Thomas Ovesen has denied reports that the promoter has secured pop megastar Britney Spears for a Dubai performance later this year.
In a bid to quash widespread rumours and refute the claims of some of the UAE’s major newspapers, Ovesen commented that such an event was “unlikely” to happen in the city, or anywhere in the Middle East.
“The logistical issues of bringing such a huge act to the Middle East would be extremely difficult to resolve,” he said in an exclusive interview with DPME.com.
“Even if we did manage to bring Britney Spears to the region, the ridiculous ticket taxation laws in Dubai would put the emirate at the back of the queue.
“Then, there are also the challenges of routing and finding an appropriate venue. There are very few venues in this region that could cope with such a large production.”
Fans were expecting Spears to add a Dubai tour stop to her ‘The Circus’ tour, which would have given the city’s event industry, and the local branch of AEG a considerable ‘shot in the arm’.
The rumours have been fuelled, in part, by articles featured in some UAE media.
A report in Abu Dhabi-based newspaper The National earlier this year quoted an unnamed source at AEG, who claimed the artist was ‘confirmed 100%’.
Ovesen commented that UAE media have been speculating over the announcement of a Spears performance for some time. However, he says their stories are based on misconstrued information.
“It is great, however, that people are discussing the issue,” he said. “This means there is plenty of interest and demand out there for the artist to perform here.”
“We would love to bring Britney Spears to the region. At this point, however, it is still too early to completely confirm or rule out the possibility of a performance later this year.”