The International Academy of Television Arts & Sciences, which is responsible for organising the Emmy Awards, has included a representative from the UAE to its ambassador programme for the first time.
Tarif Sayed, director and executive producer of Dubai-based production firm, The Frame, will represent the Academy in the United Arab Emirates.
As the ambassador to the UAE, Sayed said he wplay a key role in encouraging more TV content entries from the Arab world to the Emmy Awards. He will also work with key players in the Middle East to boost the generation of high-quality Arabic content.
“Part of The International Academy’s strength lies in its membership, and we are confident that Tarif will further expand our international outreach in their respective industries and regions,” commented Academy president & CEO Bruce Paisner.
Sayed has previously been active with The Academy as a juror, member and semi-final regional host.
The Frame will also host the semi-finals for the Emmy Awards in Abu Dhabi this month with the support of the Abu Dhabi Authority for Culture and Heritage.