Will ADMC profit from the EPL rights?

    How should the company manage its new investment?


    Abu Dhabi Media Company (ADMC) recently secured the broadcast rights to the English Premier League (EPL) for the Middle East and North Africa region.

    ADMC’s sports channels are currently broadcast free to air by satellite.

    However, due to the regional broadcast restrictions imposed by EPL authorities on FTA channels, ADMC may not be able to air the games on Abu Dhabi TV’s sports channels.

    ADMC is considering aligning itself with pay TV operators and sublicensing contracts to local TV channels to generate revenue.

    In light of this situation, how do you think ADMC can best profit from the EPL rights?

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