MxN plays it cool

Reseller scores exclusive digital signage deal.
CoolSign, Digital signage, MENA, MxN, Reseller, News, Broadcast Business


Dubai-based technology provider MxN has been appointed as the exclusive MENA reseller for CoolSign’s digital signage software suite, after a four year working relationship between the companies.

CoolSign president Lou Giacalone Jr. said it is becoming clear to manufacturers across the world that the best way to distribute digital signage products is by employing a reseller.

He also claimed this was the best way to keep up-to-speed with the rapid growth of the digital signage market in many regions.

MxN will offer sales, service and support for the software package throughout the region.

Raad Raad, managing director of MxN Middle East, claimed that his company’s selection was the result of its proven record in the digital signage market.

"It is our belief that MxN is one of the few companies in the region that is completely dedicated to [this particular market] and all its aspects from content design and content management to consulting and fully integrated solutions," he claimed.



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