German production house comes to Dubai

METAphrenie ventures into Middle East production market.
METAphrenie won several awards at this year?s Promax BDA Arabia Awards for the work it produced on the Beijing Olympics for Al Jazeera Sport last summ
METAphrenie won several awards at this year?s Promax BDA Arabia Awards for the work it produced on the Beijing Olympics for Al Jazeera Sport last summ

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German design and production house METAphrenie has opened an office in Dubai Media City to expand its business in the Middle East.

The company, which has previously done extensive re-branding and promo work in Qatar for Al Jazeera Sport, and Al Dawri and Al Kass Sports Channel including creating promos for the 2006 Asian Games, the European Football Leagues and the Olympics in Beijing, hopes now to explore new opportunities in other parts of the Middle East.

Andrea Dionisio, the founder and creative director of design and production company, claimed the decision to open an office in Dubai was in response to “increasing invitations to tender for projects in this region”.

“It made sense to base ourselves in a location that is receptive to the way in which we develop memorable design solutions,” he said.

“METAphrenie has developed a flexible approach in blending the disciplines of design, animation and live-action direction. These skills have translated well in the Gulf, where innovation and international recognition are sought after.”

He added that the core team in Dubai includes people from Europe, America and the Arab world.

METAphrenie won five awards at this year’s Promax BDA Arabia Awards for the Best on Air Channel Ident, the Best Programme Title Sequence, the Best Animation and the Best Design in Promotion. All awards were for the work the METAphrenie team produced on the Beijing Olympics for Al Jazeera Sport last summer.
 

 

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