IBC '09 to turn the spotlight on D-Cinema

D-Cinema Day to showcase latest stereoscopic 3D production techniques.
IBC 2009 will again turn the spotlight on digital cinema production.
IBC 2009 will again turn the spotlight on digital cinema production.


This year’s IBC Convention in Amsterdam will once again turn the spotlight on the burgeoning digital cinema (D-Cinema) industry with various exhibitions and a full day of seminars dedicated to D-Cinema production.

Renowned D-Cinema pioneer Phil Streather, who is the CEO of Principal Large Format, will formally kick off conference proceedings by keynoting a session dedicated to stereoscopic 3D production.

“If 3D is going to drive our industry forward, then we are going to need fantastic 3D content, and plenty of it,” said Streather, whose 3D Masterclass at IBC 2008 attracted hundreds of attendees.

“The purpose of our programme is to ensure that people are aware of the latest tools in 3D content creation and editing, how they can be used, and what benefits they can bring to a project.

“Not everybody can afford current high-end 3D post-production tools. But there are alternatives out there that are cheaper and more accessible to smaller or independent production companies, and our aim is to showcase some of them to an audience that might so far have limited or no experience of 3D movie-making.”

Streather explained the session would include a beginner's guide, followed by tutorials on how to previsualise 3D before shooting, how to shoot and how to edit material.

The session will also include presentations from Bernard Mendiburu, renowned LA-based CGI stereographer whose credits include Meet the Robinsons and Monsters vs. Aliens; Ken Schafer, president of Innoventive Software, who will discuss pre-visualisation concepts; and acclaimed stereographer Steve Schklair, CEO of 3ality Digital, who will demonstrate the various tools available to stereographic content producers.

Schklair, whose most recent work includes overseeing the production, post-production and completion of U2 3D at the 3ality Digital studio in Burbank, California, will use projected images from live cameras positioned outside the auditorium to demonstrate alignment, misalignment, image correction, interaxial and convergence shifting.

The conference session will end with a round-table Q&A session chaired by Streather and attended by all four speakers, during which delegates will get the chance to discuss the most pressing issues facing 3D movie-makers.

“After they’ve attended this session, we just don’t want delegates to get started making 3D content,” said Streather. “We want them to create movies that are effective, appealing, impactful, future proof and, above all, profitable.”

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