Apple posts strong results as iPhone forges ahead

    Handset boosts consumer awareness of mobile media market.
    3G, Apple, Brightkite, Iphone, Iphone 3GS, Mobile video., Steve Jobs, News, Consumer-facing Tech

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    Apple’s fiscal third quarter results beat analysts forecasts as the company continued to enjoy strong iPhone sales.

    The net profits of US$1.23 billion were supported in no small way by the staggering progress of the iPhone.

    Sales were up by a factor of seven compared to the same period last year, passing the 5.2 million mark during the three months.

    “We are very proud of this result, particularly given the economic climate around us,” said Peter Oppenheimer, chief financial officer adding that the company was currently unable to manufacture enough iPhone 3GS handsets to meet demand but is working toward a solution.

    The popularity of the iPhone has boosted the mobile media market, raising awareness of both its applications and the advertising built around them, according to a recent study by market research firm GfK and social network Brightkite.

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