JCC pursues new traffic management strategy

Al Jazeera Children's Channel revamps content management system.
The project enables fully integrated broadcast traffic management at JCC in conjunction with Pebble Beach automation.
The project enables fully integrated broadcast traffic management at JCC in conjunction with Pebble Beach automation.

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Al Jazeera Children’s Channel (JCC) has completed the deployment of an Enterprise broadcast management system from Broadcast Traffic Systems (BTS) at its facility to streamline its traffic scheduling and advertising sales operations.

The project includes the installation of the latest BTS Programme Management, Scheduling and Gateway (automation interface) modules. Each module has been tailored to the operational workflow of JCC and its Baraem channel.

Craig Buckland, technical director at BTS explains that the installation will enable “fully integrated broadcast traffic management” at JCC “in conjunction with Pebble Beach automation”.

"We have worked in partnership with JCC to introduce a range of features specific to its requirements. These include the ability for our schedule to be used to trigger a Miranda Vertigo XG graphic processor, generating promos for upcoming programmes. Enterprise is interfaced to the automation system via a BTS automation link module," Buckland added.

Enterprise is a modular application with all the options needed to manage traffic scheduling and advertising sales. It runs on an open platform supporting all leading hardware, operating systems and databases. Interfaces to other systems can be created by individual users. Configuration and security settings are easily adjusted to match specific workflows.

 

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