Abu Dhabi HD TV channel to broadcast EPL matches

New channel to deliver 'premium' sports and entertainment in HD.
EPL games will be broadcast on Abu Dhabi HD.
EPL games will be broadcast on Abu Dhabi HD.

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Abu Dhabi Media Company (ADMC) will launch a High Definition TV channel in October, DPME.com can reveal.

The channel, which will be called Abu Dhabi HD, is expected to feature a mix of sports and entertainment content including some matches from the English Premier League — for which ADMC has the MENA rights for three seasons starting August 2010 — documentaries from National Geographic Abu Dhabi as well as dramas and movies.

Abu Dhabi HD will presently be available only on E-Vision, which announced the commercial roll out of HD services earlier this month. Viewers with compatible HD TV sets and set-top boxes will have access to the channel.

Earlier this month, E-Vision announced that its new HD set top boxes would be available for US $271. Competing telco Du, however, has announced a free upgrade to HD set top boxes for its customers.
 

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