Organisers of the Liverpool Sound City music festival have partnered with Dubai-based New Dawn Entertainment to bring a multi-venue, multi-day music festival to the UAE.
The event will include performances by more than 50 acts and a series of music-business conferences, to be held from November 5-7.
“Dubai Sound City will enable the Eastern and Western music industries to meet with each other in the central international hub of Dubai, at what aims to become the most important date in the international winter music business diary,” it was announced on the festival’s new website.
“With the trend for the global economy shifting eastwards, culture and music are experiencing rapid growth in this area like never before.”
The Irish Village will serve as the primary venue for musical performances, with Jumeirah's Emirates Towers hosting debates and forums on the music industry in the Middle East. A series of night-time productions featuring international DJs will also be held at three of the city’s popular nightclub venues: Chi, The Apartment, Alpha and Club 360.
While an official timetable is yet to be released, the festival is expected to follow a similar – albeit smaller-scale – model to Liverpool Sound City in the UK, which saw more than 400 acts perform at 32 venues, and attracted a crowd of more than 30,000 punters during May 2009.
Organisers said they intend the event to become an annual fixture on the UAE calendar.
The last multi-day festival to be held in Dubai was Desert Rhythm which was scaled back to a one-day music festival in 2009 by organiser, Centre Stage Management.
A source from Flash, which organised recent performances by Coldplay and George Michael in Abu Dhabi, also revealed that the company was considering staging a multi-day music festival in the UAE capital.
Return to DPME.com for more information on the production, technology suppliers and organisation of the Dubai Sound City event in the coming days.