New portal launches inaugural film festival

Young artists provided opportunity to showcase their work online.
Online portal encourages entries from Middle East filmmakers and musicians.
Online portal encourages entries from Middle East filmmakers and musicians.

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PutItOn.com, a new online portal aimed exclusively at “un-discovered artists” worldwide, has launched its inaugural annual film festival called The PutitOn Picture Show in association with the New York Film Academy (NYFA), which also runs courses in Abu Dhabi for aspiring filmmakers.

The portal and fest are open to Middle East filmmakers, musicians, artists and fashion designers who want to showcase their works online.

The film festival is open for entries until November 26th and will allow local players to compete alongside artists from other parts of the world.

Khalaf Al Mazrouei, director general of the Abu Dhabi Authority for Culture & Heritage (ADACH) commented that PutItOn.com’s partnership with the NYFA will “further strengthen endeavours to support the aspirations of artists from the UAE and the Middle East region”.

Max Fraser, British co-founder of PutItOn.com added that the festival was part of a collective vision to create “a grassroots path for emerging artists around the world to take their work from the ‘garage’ to the global marketplace”.

“PutItOn.com’s web platform was designed by artists for artists and is intended to help foster the next generation of creative leaders," he said.

"It was created because there was a gap between the art world and the world of social communities, particularly in music, film, art and fashion. PutItOn.com brings these together in a way that allows users to connect, discuss, and share. Also the art world’s landscape is changing – music labels are closing down and it’s becoming increasingly difficult for artists across mediums to be discovered. This will address that,” he added.

PutItOn.com is accessible in 10 languages, including Arabic, and offers users IGB of virtual storage space free of charge. There will be no charges on transaction for purchasing or selling work on the website. 

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