YahLive poaches Arabsat exec

New appointment marks beginning of sales drive.
Arabsat, DTH, SES Astra, Yahlive, Yahsat, News, Delivery & Transmission

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Satellite operators SES Astra and Abu Dhabi-based Yahsat have announced Arabsat CCO Mohamed Youssif as the new CEO of their jointly operated DTH capacity provider, YahLive.

“We are very pleased to have on-board such a highly experienced manager. Mohamed has an excellent knowledge of the industry and the market,” said Alexander Oudendijk, CCO of SES Astra.

“He is very well positioned to manage our new DTH activity in the Middle East and support our strategic objective to deploy satellite capacity as well as specialised services in this very important and dynamic region.”

The move was welcomed by Yahsat CCO Shawkat Ahmed and marks the beginning of the company’s pursuit of broadcast and media clients.

“We will soon be approaching clients to offer reduced introductory rates,” confirmed Ahmed.

“We have already been talking with clients that are looking to launch HD channels. Most broadcasters in the region with HD ambitions are speaking with us. We will also be focusing on the creation of some HD bouquets that are planned for the Middle East,” he added.

YahLive will be offering the introductory prices as of August 15 as it looks to build a base of clients available on its satellites, which are scheduled for launch in 2010 and 2011.

“There are lots of good things happening at the moment. We will have a delegation at IBC on the SES Astra stand, part of which will carry YahLive branding,” said Ahmed.

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