Platinum vision eyes regional expansion

    Automation company targets partnerships with MENA developers.
    Platinum Vision's centralised control software was designed in-house.
    Platinum Vision's centralised control software was designed in-house.


    Automation specialist Platinum Vision, which set up its Middle East HQ in Dubai earlier this year, is already looking to expand into other markets in the region.

    The region’s largest developers will be targeted by the company on an upcoming regional tour, which is aimed at promoting and establishing Platinum Vision’s business in new markets.

    “We’re literally just moving into those markets,” said Brocas Burrows, director of Platinum Vision. “Next week I go to Qatar, Bahrain, Saudi Arabia, Egypt and then probably Libya.”

    “The aim of this tour is to build relationships, get our company name set up – so we are allowed to trade in these countries – then approach the major developers and get tenders, which can sometimes take months or weeks to do for large installations.”

    Platinum Vision, which has developed its own centralised home automation control system in-house, is focusing its Middle East operations on multi-dwelling unit developments and hotel installations, in addition to private applications in homes and palaces.

    The company set up its Dubai headquarters earlier this year, after scoring a lucrative deal to provide technology for the Trump Towers development, which was later placed “on-hold”.

    “We had 400 residences 100% designed and ready to go for the Trump development before the contract was cancelled,” revealed Burrows.

    “From there, we looked into the Middle East market and discovered that there is a large demand for our product, especially for energy management capabilities in multi-dwelling units.”

    He advised developers to consider home automation technology from the outset of any major development, and said its inclusion could be the deciding factor in filling a building with guests or tenants.

    “When consumers go out to buy an apartment now, they can look at 20 or 30 that are all completely the same.”

    The thing is – people now have a choice. The properties aren’t going straight off the market and being snapped up like they were before.”

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