IPTV presents 'unique opportunity' for MENA TV

Booz & Co. report predicts telcos will monetise broadcast services.
Booz, Broadband, DTH, MENA broadband, Telco, Triple-play, News, Delivery & Transmission

Share

IPTV services can compete with the region’s saturated satellite TV market, according to a new report by Booz & Company.

The platform relies on the presence of broadband infrastructure being in place, narrowing its potential reach in a market where some countries have 94 percent satellite penetration.

“The broadband connection allows viewer commands enabling a high degree of interactivity,” said Hadi Raad, a senior associate at Booz & Company. “The unique IP- address for each user’s set-top box allows targeted advertising and other personalised services,” he added.

The report predicts that a number of the region’s telcos are likely to be interested in expanding into the IPTV market, as the growth of broadband connections in the region begins to approach double figures.

“IPTV allows operators to boost average revenue per user and can increase Internet and broadband penetration, especially in MENA countries where PC penetration and English literacy are low,” said Raad.

The report acknowledges that several challenges remain with content availability and the high infrastructure costs chief among them.
 

Most Popular

Editor's Choice

Sennheiser hires Shraddha Mukul in regional marketing manager role
New position created to build on the "company's ongoing success" ...
StarzPlay begins streaming of Attack on Titan season 3 finale across Middle East
Third season is produced by IG Port's Wit Studio and directed by Tetsurō Araki and ...
Amazon offering free content from Apex Legends and EA Sports ...

Don't Miss a Story