After the success of Freej and Shabiat Al Cartoon in Dubai, the Abu Dhabi Authority for Culture and Heritage (ADACH) is now embarking on an animation project with a cartoon character called Hamdoon.
The project, which is being planned in conjunction with Emirati artist Abdullah Mohammad Al Sharhan, CEO of Ajyal and creator of Hamdoon, is aimed at educating children about the cultural heritage of the country.
Mohammad Khalaf Al Mazroui, general director of ADACH stated that the cartoon character would help to “provide our children with family entertainment, allowing others as well to share our culture, norms and values, while releasing and investing in the potential powers and talents of the Emirati youth”.
The series, which will follow Hamdoon, a curious and adventurous young national on his cultural adventures, will be broadcast weekly and is tentatively scheduled to go to air in October 2010.
"We have not yet decided which television channel will broadcast it," creator Al Sharhan stated.
“A group of Emirati writers is preparing the script on the life of a six-year-old Emirati kid who acknowledges his country for the first time as he was born and raised abroad.”
No formal title has been launched for the series as yet.