FTA TV ad rates at all-time high: Arab Advisors

But still well down on international average, claims new report.
News, Broadcast Business


Advertising rates on free to air (FTA) satellite channels in the Middle East remain at peak late-2008 levels, despite the growing impact of the recession on advertising revenues across the region.

A new report published by Arab Advisors Group has found the average advertising rate for a free-to-air satellite TV channel in the Arab world is US$3,362 for a 30-second spot during peak ratings times. 

The report surveyed 35 FTA satellite channels operating in the pan-Arab region. It found that average advertising rates were highest according to peak viewing times in Saudi Arabia, typically 21.00 – 22.00 KSA, and 22.00 – 23.00 KSA.

The report claimed that despite the boom in the supply of FTA channels, “few popular channels are emerging”.

“These retain a large share of the region’s viewer base and as such, should have a stronger bargaining power with advertisers.

"The Arab Advisors Group believes that the FTA Sat TV advertising rates are low in the region due to the lack of an agreed-upon audience measuring system that diminishes the bargaining power of the popular TV stations.”


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