FTA TV ad rates at all-time high: Arab Advisors

But still well down on international average, claims new report.
News, Broadcast Business

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Advertising rates on free to air (FTA) satellite channels in the Middle East remain at peak late-2008 levels, despite the growing impact of the recession on advertising revenues across the region.

A new report published by Arab Advisors Group has found the average advertising rate for a free-to-air satellite TV channel in the Arab world is US$3,362 for a 30-second spot during peak ratings times. 

The report surveyed 35 FTA satellite channels operating in the pan-Arab region. It found that average advertising rates were highest according to peak viewing times in Saudi Arabia, typically 21.00 – 22.00 KSA, and 22.00 – 23.00 KSA.

The report claimed that despite the boom in the supply of FTA channels, “few popular channels are emerging”.

“These retain a large share of the region’s viewer base and as such, should have a stronger bargaining power with advertisers.

"The Arab Advisors Group believes that the FTA Sat TV advertising rates are low in the region due to the lack of an agreed-upon audience measuring system that diminishes the bargaining power of the popular TV stations.”

 

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