Mobile content firms primed for a busy Ramadan

Holy Month set to drive demand for Islamic and entertainment content.
Amro Khalid, Beecell, Mecca, Mobile content, Ramadan, News, Delivery & Transmission


The Holy Month of Ramadan is will see a spike in the demand for mobile content, according to value-added mobile services provider Beecell.

“Ramadan is a good month for mobile content sales,” said Bashar Hantouli, CEO, Beecell.

“Islamic content is popular all year round and obviously even more so during Ramadan. We’ll be offering services on a number of platforms – MMS, SMS, 3G – ranging from simple subscription services like regular prayer times, to excerpts from lectures by people like Amro Khalid. We have the rights to Arabic Quran recitals such as Sudais and Shuraim as well as Al Mueqli. These are the Imams for Mecca so they are very popular,” added Hantouli.

The company will also be partnering with several Middle East broadcasters and telcos to offer SMS competitions throughout the duration of the Holy Month.

Such competitions as well as SMS on screen chat services and song requests are operated through out the rest of the year and can prove to be a lucrative additional source of revenue for broadcasters, according to Hantouli.

“It’s a good business model for TV stations. I know for example that a lot of channels are totally dependent on the revenues they receive from SMS or mobile services. It’s a very good business even in the Middle East, but it needs to be updated every once in a while, people get used to the services on offer and there needs to be something new, a twist to the existing services, in order to keep the user interested,” said Hantouli.

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