Abu Dhabi launches encrypted sports channel

Al Riyadiya 3 to broadcast international rights-hold sporting events.
Abu Dhabi Al Riyadiya 3 channels, EPL, World Cup 2010 in South Africa; the Under-20 World, News, Broadcast Business

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Abu Dhabi TV will launch an encrypted sports channel called Al Riyadiya 3 to broadcast international sports events in the coming months, DPME.com can reveal.

Al Riyadiya 3, which will be part of Abu Dhabi TV’s sports channels, is the first to be encrypted while the rest of Abu Dhabi TV’s channels are free-to-air.

Mohamed Najeeb, head of Abu Dhabi Al Riyadiya Channels stated that the new channel will “open up the opportunity to broadcast international events and championships, especially the ones that require encryption”.

“Abu Dhabi Al Riyadiya 3, which is to be launched soon will include World Cup 2010 in South Africa; the Under-20 World Cup to be held in Egypt; the Under-17 World Cup in Nigeria, in addition to the FIFA Club World Cup to be held in Abu Dhabi,” he stated.

He added that from September 1, viewers will be able to see “a rich and variant line-up of programming” on all three of the broadcaster’s sports channels.

“Abu Dhabi Al Riyadiya 1 will be dedicated to the UFL league and programmes, while Abu Dhabi Al Riyadiya 2 will focus on KSA League matches and programmes, for which Abu Dhabi Al Riyadiya had the rights to broadcast its previous two seasons.

“Seventeen programmes will kick off the new season,” he added.

The new season will kick off with programmes such as Khat Al Sittah which will cover all aspects related to Saudi football and Al-Madar, which will highlight daily sports news and events across the Arab World.
 

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