UAE megaplex makes a splash as audiences boom

Dubai Mall cinema opens as UK chain reports revenue surge.
Cinemas are from empty with the economic slowdown encouraging movie-goers to curb more expensive forms of entertainment.
Cinemas are from empty with the economic slowdown encouraging movie-goers to curb more expensive forms of entertainment.

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More than 10,000 filmgoers visited the new Dubai Mall Cineplex in its first weekend, according to operator Reel Entertainment.

The news comes on the back of a series of strong results posted by cinema operators in Europe and the United States.

UK-based chain Cineworld recently posted its quarterly results with admissions up 18 percent and revenues up 18.2 percent.

The company’s two mid-week bargain days have performed particularly well when compared to the same period last year.

“The two days combined now contribute over 25 percent of weekly admissions, up from 22 percent in 2008 and illustrates that customers are seeking greater value in the current economic climate,” read a statement released by Cineworld.

The news confirms the theory that cinemas can improve performance during a recession.

In the US, this growth in audience figures has had a knock-on effect for ad revenues with an 11.6 percent increase in Q2 09 figures compared to the equivalent period in 2008.

The US box office jumped 23 percent in the first two months of 2009 with this growth levelling off at 6.6 percent for the year till August 9.

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