The region’s largest pay TV operator has begun a phase of conditional access and security upgrades ahead of the 2010 World Cup in South Africa.
As the holder of the exclusive Middle East broadcast rights of the competition, the next 12 months offer a unique opportunity for the network. In order to maximise the potential of the event the compnay will deploy a number of new security features in the coming months.
CA developer Viaccess and South Korean software firm Opentech will roll out a new phase of set top boxes for ART customers. The boxes will include Viaccess’ Praha Card (Proactive Against Hacker Attacks) as well as the Viaccess Secured Loader, which enables remote software upgrades to the boxes.
“ART needs to be the pioneer in adopting the latest technology that is shaping the future of our industry,” said Abdul Aziz Yamani, AMC CEO. “The shift has strategic implications and Viaccess technology combined with Opentech met our requirements and objectives.”
ART more than doubled its subscriber base in the build up to the 2006 World Cup and will look for similar success next summer.