The Middle East has remained a highly lucrative market for broadcast technology vendors in the 12 months since IBC 2008. Digital Broadcast looks at the continuing role the show plays for regional broadcasters and reviews the vast geographical spread of their technology implementations over the past year.
10 reasons IBC Counts
Attracts visitors from both the Middle East and Eastern Europe, two of the fastest growing markets for broadcast technology.
With NAB preparations falling at the slowest period of the downturn, many stayed away. IBC comes at a time when confidence is beginning to return.
The show attracts industry professionals, many of which have racked up a double-digit number of appearances at the show.
Broadcast standards in the Middle East are more akin to those in Europe than North America making IBC the first choice for many of the region’s media technology professionals.
Heart of European technology market
Many of the world’s largest technology developers are headquartered within an hour’s flight of Amsterdam, ensuring a strong presence from them at the show.
The 2008 edition of the show attracted just less than 50,000 visitors including 1300 from the Middle East and 1451 exhibitors. Enough said.
The conference programme offers genuine opportunities to take away knowledge that can improve your services and increase operational efficiencies. Keynote speakers at this year’s sessions include executives from Warner Bros, BBC, Sky, IBM, Deutsche Telekom, Dolby Laboratories among others.
While there are numerous smaller, more niche trade events in Europe all year round, IBC is the only one that successfully covers all aspects of the content business from production and animation software through to satellite solutions and mobile TV platforms.
Home away from home
Given the large geographical spread of the Middle East, there are few opportunities for the region’s industry leaders to meet in the same place at the same time. Despite being several thousand kilometres from the heart of the region, the Amsterdam event can double as a unique networking opportunity.
Forward looking focus
In addition to the latest technology developments on show at the exhibition, the conference will also delve further into the future of the industry, identifying key technological trends that could be the broadcast norm three to five years from now, including stereoscopic 3D and the transformation of traditional TV.
10 - 14 September (conference)
11 - 15 September (exhibition)