Black Magic Design (BMD) has revealed plans to restructure its newly acquired DaVinci business, placing greater focus on the DaVinci Resolve DI colour correction systems and DaVinci Revival film restoration products while the company’s 2K systems will be discontinued.
In a statement, BMD said Resolve and Revival represent "the future of colour correction and film restoration and the company has many exciting ideas for future developments".
BMD’s CEO Grant Petty said he “fell in love with high quality imaging and colour correction” when he first saw the DaVinci systems in 1988.
“I remember back to the first day I started in post production and was shown the telecine suite with DaVinci. I could not believe the quality of the images on the monitor. I worked hard to become a telecine engineer, and for me it was the most exciting job in post production. It’s been a while since I was a telecine engineer, however it’s incredibly exciting to be back involved with DaVinci again! We have a lot to live up to and many fantastic ideas, so it’s a very exciting time!”
DaVinci Resolve can already handle complex colour grades in real time even at native 4K resolutions and in stereoscopic 3D. As these features are vital to modern post production workflows, engineering teams for Resolve and Revival have been expanded to accelerate their development.
DaVinci’s 2K systems will, however, be discontinued. Although BMD promises that support and spare parts for 2K systems will continue to be available annual support contracts for the same will also cease.
“A new pay-as-you-go system will be initiated so customers only need to pay if a fault occurs,” commented Petty. “We believe this will save customers thousands of dollars of unused support payments. Customers can pay for any repairs required, and purchase and repair of second hand DaVinci products will be supported when possible. This will greatly improve the resale value of second hand DaVinci products,” he added.