DPme.com's John Parnell reports live from day two of IBC 2009.
    SPECIAL REPORTS, Exhibitions coverage, IBC 2009


    09:30 The exhibition’s first full day kicks off and almost immediately seems to offer a busier stream of traffic than yesterday.

    10:39 Fujinon’s stand is visited by the company’s president and CEO, Hank Hiyashi. Taking pride of place on the Fujinon stand is the 35 mm PL mount zoom lens. The high-end lens is already attracting attention in Hollywood with a number of DoPs singing its praises. The manufacturer’s 50x zoom HD all rounder box lens is also attracting attention. The economical lens has been made available with a built in lens supporter for use with ENG cameras adding additional value for money.

    12:00 Network Electronics and VPG’s merged entity Nevion looks to make a firm entrance at the show. The company’s positioning at the convergence point between telco and broadcast sectors seems popular with representatives of major UK firms spotted emerging from the company's meeting rooms.

    12:30 Autodesk brings Flare to the European market. The software-based product allows lighter tasks to be directed away from client’s Flame systems freeing up time. “We’ve been pleasantly surprised with how customers have chosen to use Flare,” Marcus Schioler, technical product manager with Autodesk’s media and entertainment division tells DPme.com. “Many Flame artists that go on set to act as VFX supervisors have take Flare with them on a laptop helping them to experiment with scenes on location.”

    13:11 The Ericsson/Tandberg TV behemoth is doing a roaring trade. Tandberg TV’s IPTV business development director Alan Delaney picks out the Middle East region as particularly active on several fronts.
    “There is a lot of fibre being laid in the region and the market is a particularly aggressive one,” said Delaney. “It’s not only about the national operators releasing IPTV services, the media city projects such as King Abdullah Economic City are also highly significant.”

    14:00 Pixel Power’s Brand Master causes a few stirs in the graphics section of hall 7. The master control switcher includes built-in graphics capabilities including some rather complex 3D graphics. The manufacturer claims that when compared to the necessary spend on separate boxes the Brand Master can offer 30-50 percent savings.
    “We could have entered the market and offered a few percent savings but we really wanted to shake things up. Also, if you are going to break into a new product sector, users can take some persuasion,” said a Pixel Power product rep.
    The company is currently in the process of setting up a regional office in Dubai’s Studio City complex.

    15:00 Big, big news from the Viaccess stand regarding the new ART set top box. Both parties claim the new set up will end piracy of ART content with the final loophole in content security ¬- keyword streaming - closed. This could represent a major shift in fortunes for the Middle East pay TV industry if it delivers.

    15:49 The Harris virtual world brings even more interested parties to the company's IBC stand than are physically present. The online portal - based on the Second Life platform - allows visitors to remotely view demos and meet with key staff at the show. The system will run continually after IBC on an invitation only basis.
    Meanwhile, Middle East managing director Said Bacho says the region’s turnout appears to be strong regardless of the event falling during Ramadan with key clients at hand to sign new deals. Watch this space for more details.

    16:20 Harman International has brought its full range of brands to the show. Microphone specialist AKG proudly shows off its newest tube mic based on classic schematics from 1953!

    17:15 The debate on 3D recommences at the conference with a session focusing on the emerging consumer display technologies.

    18:00 The 3D theme continues with a 3D screening of Monsters vs. Aliens at the IBC Big Screen. A preview of the movie was featured at last year’s event as part of Dreamworks Animation head, Jeffrey Katzenberg’s acceptance speech after he was awarded the International Honour for Excellence award.

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